Organic social creatives driving client acquisition through the free read (R0) → $99 Catalysis Diagnostic (R1) → retainer (R2). Copy from the locked lexicon — no invented metrics, catalyst-withdraws respected.
Creatives
9
1080×1350 · 4:5 feed
Top pull
Curiosity
6.8% eng · 78% see-more
Lead magnet
Free Read
raw text in → binary out
01
You're not behind. You're all seven at once.
Contrarian · Identity
Identity reframe — makes the founder feel seen.
02
You've got gravity and heat. You don't have light.
Hard Truth · Pain
Names the dark state — a diagnosis, not a verdict.
03
Every business is the same seven. Only the weighting changes.
Methodology · Data
The proprietary model on display — carousel-ready.
04
Dark, or lit. From 0 to 1 is the only thing we do.
Data · Verdict
The binary proof — the verdict mechanic.
05
Describe what's slowing execution.
Personal Story · Mirror
The lead magnet itself — the mirror test.
06
The read is free. The path is clear.
Roadmap · Trust
R0/R1/R2 — the anti-sales path.
07
The operators who get unstuck do one thing most founders call a waste of time.
Curiosity Gap · Top Pull
Open loop — the most-stoppable creative.
08
A founder whose whole business lived in their head — now able to step off the floor.